Two years ago (almost to the day) I launched a course with a really good name. So good that I spent two years daydreaming about stealing the name of my own course to use as my business name.
Today I finally did it. Teal & Lime is now School of Decorating.
The name Teal & Lime didn’t have any inherent meaning. It wasn’t obvious to new visitors what I do. It didn’t encompass all that I do to help women decorate their own homes.
School of Decorating is concise and clear. It became a very strong brand for my course and I’m certain it will be a very strong brand for my blog and business.
School of Decorating is a name that actually speaks to my mission.
I teach women the science behind the art of decorating so they can create a beautiful home even if they’re not creative. I boost their decorating confidence by helping them discover their true style, then I show them step by step how to create a home that reflects them.
Here’s what I believe to be true about your ability to decorate and why I created School of Decorating for you:
Besides stealing the name, I took this as an opportunity to redesign the School of Decorating brand. Here’s what the new branding looks like:
I’d like to thank my small but mighty team that made this rebrand possible. Thank you:
- Joell of Indie Grace Designs for the gorgeous new branding. I can’t take my eyes off the beautiful custom patterns she created.
- Natalia of Website Superhero for everything technical. She made sure all the content from Teal & Lime made it over to the new website.
- Indigo, Berit, and Kaitlyn of Indigo Colton LLC for migrating School of Decorating (the course) to a new platform. They wrangled over 70 videos and 30 worksheets to create a beautiful new home for the course.
What about School of Decorating (the course)?
It’s getting a new name too. The course formerly known as School of Decorating will now be called…
Décorography: The Art & Science of Decorating
The course formerly called School of Decorating, or SoD for short, is now accepting students under the new name Décorography. You can learn the secret science behind the art of decorating so you can create a home that reflects you, even if you’re not creative. Click here to learn more.