Two years ago (almost to the day) I launched a course with a really good name. So good that I spent two years daydreaming about stealing the name of my own course to use as my business name.
Today I finally did it. Teal & Lime is now School of Decorating.
The name Teal & Lime didn’t have any inherent meaning. It wasn’t obvious to new visitors what I do. It didn’t encompass all that I do to help women decorate their own homes.
School of Decorating is concise and clear. It became a very strong brand for my course and I’m certain it will be a very strong brand for my blog and business.
School of Decorating is a name that actually speaks to my mission.
I teach women the science behind the art of decorating so they can create a beautiful home even if they’re not creative. I boost their decorating confidence by helping them discover their true style, then I show them step by step how to create a home that reflects them.
Here’s what I believe to be true about your ability to decorate and why I created School of Decorating for you:
Besides stealing the name, I took this as an opportunity to redesign the School of Decorating brand. Here’s what the new branding looks like:
I’d like to thank my small but mighty team that made this rebrand possible. Thank you:
- Joell of Indie Grace Designs for the gorgeous new branding. I can’t take my eyes off the beautiful custom patterns she created.
- Natalia of Website Superhero for everything technical. She made sure all the content from Teal & Lime made it over to the new website.
- Indigo, Berit, and Kaitlyn of Indigo Colton LLC for migrating School of Decorating (the course) to a new platform. They wrangled over 70 videos and 30 worksheets to create a beautiful new home for the course.
What about School of Decorating (the course)?
It’s getting a new name too. The course formerly known as School of Decorating will now be called…
Décorography: The Art & Science of Decorating
The course formerly called School of Decorating, or SoD for short, is now accepting students under the new name Décorography. You can learn the secret science behind the art of decorating so you can create a home that reflects you, even if you’re not creative. Click here to learn more.
I think this is phenomenal. Congratulations.
Thank you Kenyatta (what a beautiful name)!
Ferly Tangonan says
Congratulations, Jackie! Everything looks great and more importantly, aligned. Very excited for what the future has for you and the new School of Decorating.
Thank you Ferly! Aligned is such a good word for it. Thank you for being a long time reader and supporter!
Amazing, Jackie! Well done – the video is so warm and I love the hubby, boys and your family life shining through.
Cheryle, Thank you. That was my goal with the video. I hope everyone has warmth and love in their home.
Congratulations on the completion of a long project! It is inspiring to enjoy the fruit of your labors. Just like in decorating, we all get to benefit from the beauty and creativity that you share with us in your blog.
Kalyn Brooke says
Jackie, your new site look gorgeous!!!! I love the direction you’re heading with the blog. Everything is phenomenal. Congrats!!
Thank you Kalyn! It means so much to me to get your positive praise. Your site and content is always an inspiration to me.
Rev. Suzanne L. Taylor says
Jackie, I love your soothing, peace-inspiring design and the colors in this new website. Thank you for all you do to help us homemakers who haven’t a decorating clue.
P. S. My website is a work in progress. Please don’t judge. LOL
Thank you Suzanne. I’m so glad you like it. I just read your sweet, encouraging email about the Home Styling video series. I really appreciate it. I look forward to making another video series.
Rev. Suzanne L. Taylor says
Yay! Cannot wait to watch it!
[email protected] says
Your new site looks beautiful! Congratulations!
Thank you Laura!
Gorgeous! It lines up perfectly with everything you teach. And thanks for including credits to professionals you worked with – that is extra helpful.
Cheri, Thank you. I always want to give credit where credit is do…and the team that helped me with this project deserves all the credit. They did an amazing job.
Beautiful branding, Jackie! Congrats on your redesign!
Thank you Angie!
Amanda Stevens says
You look beautiful in your video! Question: Do you really intend to teach “women” only? Just wondering if you are limiting your audience when you don’t have to….or maybe you thought it through and stated exactly what you mean to do and that is totally cool.
Amanda, thank you. I do intent to focus on teaching women specifically and empowering them to create the home they dreamed of for their family. I want to reach the women that were like me several years ago and feel hopeless to create the home they imagined. Women who are also juggling careers, kids, and other priorities, but still want to create an amazing home—that’s who I can best help with my experience. But of course, decorating is not limited to women, and I welcome male students too.
Amanda Stevens says
That sounds great! I like where you are going with this, sister! I am looking forward to what you do next! I know it will be good stuff.
Stylish and cohesive…great job on the new re-design!
And that School of Decorating intro video is still my favorite! That EXACT one is what compelled me to join SOD :-) I loved seeing your home in action, with all your family, stylish yet livable….exactly some of the goals I have for my home!
Thank you Tonia. It’s been so wonderful having you in the course. I was super happy when I reviewed this video and found the message is still a perfect fit for my brand as a whole, not just the course. My hubby and boys were such sports on filming day. I think the fresh popcorn helped :)
Teri Broberg says
Don’t underestimate your old name, Teal and Lime. I ran across it somewhere and thought “hey, someone like me!” I am now more into a blue phase, but will always love every shade of teal.
Really nice video, Jackie. I bet you didn’t even have to bribe the kids to have that pillow fight.
Haha Teri. They didn’t mind doing multiple takes of the pillow fight.
Lisa Allen says
Jackie! This is so exciting. It’s been fun to follow you since 2011 and see how far you’ve come. I love the “new” name and the branding and look forward to learning more from you! Keep up the good work!
Thank you Lisa!
Congratulations!! This truly is so much better for what you do professionally!!!! I’ve seen your growth over the years. You’ve helped me accept my leanings to bolder colors and I’m okay now with who I am. I even got drapes with all my colors so I could pull in an accent of bright yellow in just a few places. I don’t have to be like everyone else. You’ve taught me principles. I need to reread my book. My shelf is a bit messy again!!! I’m so proud of the years you’ve spent getting here. Your business sense background gives me confidence. Your warm presentations keep me confident. I’ll keep seeing you in my feed😊💜
Now you recall our deal. Don’t write back. Instead enjoy reading a fun book with your boys.📚
Jacque Morner says
Jackie – You are awesome! Thank you so much for sharing with the world. In June, I was in tears trying to figure out what colors I wanted to paint the walls. I had absolutely NO confidence & no idea of how I could possibly create the atmosphere I wanted in our home. In July, after one room was painted ok colors I discovered your DYS course. I poured through it & it has taught me so many things. I look forward to everything you are doing in your site. Fun! Fun!! Fun!!!
Thanks again! Jacque
Jacque, Thank you so much for sharing. I am so glad you’re enjoying Define Your Style Lab. I hope there are no more tears in your decorating future.
Wow! How exciting. Video is so warm and homey.
Love the family involvement.
May your new venture be blessed…..for you and us😀
Thank you Cynthia. I appreciate the blessing. I look forward to continue bringing you the best decorating tips I can.
Deborah D Yeary says
Congratulations. I know the changes will be awesome.
Thank you for your support Deborah!
Congrats!! Looks awesome :)
Melodie A. Hennig says
Congratulations Jackie!!!! So very happy for your milestone. You worked hard so celebrate now! Thanks for all your wonderful insight into decorating.
Thank you Melodie!